Thirty days of post ideas that never put your face on camera. Listing photos, simple graphics, and plain text do all the work. Post one a day, in any order — then start the month over. (Chapter 4 of the book is the full faceless method.)
| Day | Theme | Post idea |
|---|---|---|
| 1 | Market stat | One surprising number from your market this week, as a simple graphic. One sentence on what it means. |
| 2 | Listing spotlight | Your favorite photo from a current listing + 3 things you love about the home. No address needed. |
| 3 | Myth vs. fact | "Myth: you need 20% down. Fact: [your plain-English correction]." Text on a clean background. |
| 4 | Buyer tip | The one thing you'd tell your best friend before their first showing. |
| 5 | Neighborhood | One photo of a local spot (park, café, street) + why people love living near it. |
| 6 | Checklist | "5 things to check at every open house" — as a swipeable list or single graphic. |
| 7 | Testimonial | A past client's words (with permission) on a simple branded graphic. Let them do the talking. |
| 8 | Market stat | Days-on-market trend: are homes moving faster or slower than last year? One chart, one takeaway. |
| 9 | Seller tip | The cheapest pre-listing fix with the biggest payoff, in your experience. |
| 10 | Q&A | Answer a real question a client asked you this week. (With names removed.) |
| 11 | Listing spotlight | Before/after of a room you helped stage — photos only, two lines of text. |
| 12 | Local data | "What $____ buys you in [neighborhood] right now" — 3 quick examples. |
| 13 | Myth vs. fact | "Myth: open houses don't sell homes. Fact: [what they actually do for you]." |
| 14 | Behind the scenes | Your desk, a stack of keys, a SOLD sign going up — real life, no filter needed. |
| 15 | Buyer tip | What "as-is" really means, in plain English. |
| 16 | Market stat | Inventory check: more or fewer homes for sale than this time last year? What that means for buyers. |
| 17 | Checklist | Offer the 7-Point Listing Price Check as a free download. (It's on this site.) |
| 18 | Neighborhood | Best school zones, best commute, best starter-home streets — pick one, keep it factual. |
| 19 | Seller tip | The pricing mistake you see most often, and what to do instead. |
| 20 | Testimonial | Screenshot of a kind text from a client (name blurred unless they said yes). |
| 21 | Q&A | "Should I sell first or buy first?" — your honest, non-salesy answer. |
| 22 | Listing spotlight | A detail shot — tile, staircase, backyard — with the story behind it. |
| 23 | Market stat | Price-per-square-foot in your farm area vs. a year ago. One graphic. |
| 24 | Buyer tip | Three questions to ask at every showing (that most buyers forget). |
| 25 | Myth vs. fact | "Myth: the listing price is the starting point for negotiation. Fact: [your take]." |
| 26 | Local data | New construction vs. resale in your area right now — the honest trade-offs. |
| 27 | Checklist | "Moving-day survival kit: 8 things to pack last, unpack first." |
| 28 | Behind the scenes | What your Saturday actually looks like during a busy month. (Relatable beats polished.) |
| 29 | Q&A | The question you're asked most at open houses — answered once, for everyone. |
| 30 | Roundup | "This month in [your area] housing" — 3 numbers, 3 sentences, link to your newsletter. |
From the upcoming book Muse for Real Estate Agents — make life easier first, money is a byproduct.