The fill-in template for your monthly market update — the same one-pager you can email to clients, hand out at open houses, or post as a graphic. [FILL IN] marks every number that's yours to supply. Never invent a figure; if you don't have it, leave it out. (Chapter 8 of the book is the full plain-English method.)
The one-line takeaway: [FILL IN — e.g. "More homes, steady prices, and buyers finally have breathing room."]
Questions? Reply to this email or call [YOUR PHONE] — [Your Name]
Numbers without interpretation are just trivia. Under (or beside) the stats, answer these three questions in short paragraphs:
End with a bottom line — one sentence a busy person can quote at dinner. Then one next step: "Thinking of selling this spring? Let's run your numbers."
Honesty rule: say what the numbers can't tell you, too. "One month doesn't make a trend" builds more trust than any confident prediction.
From the upcoming book Muse for Real Estate Agents — make life easier first, money is a byproduct.