Free resource · Muse for Real Estate Agents
Review Request Scripts
Reviews are compound interest for your reputation — but only if you ask. Here are three word-for-word scripts: text, email, and in person. Swap in the bracketed bits and send. (Chapter 7 of the book is the full reviews-on-autopilot system.)
The text (highest response rate)
Send 1–2 days after closing
Hi [First Name]! It's [Your Name]. Congrats again on [the new home / the sale] — loved working with you on this one. Quick favor: would you share a few words about your experience? It takes about a minute and it genuinely helps my business: [YOUR REVIEW LINK]
No pressure at all — just if you have a moment. Thanks either way!
The email (for the detail-oriented client)
Subject options (pick one)
Thank you + one small favor · How did I do? · [First Name], would you share your experience?
Body
Hi [First Name],
Now that the dust has settled on [address / the purchase], I wanted to say thanks again for trusting me with it — [one specific detail, e.g. "those three offers in one weekend were a ride"].
If you have a minute, an honest review here would mean a lot: [YOUR REVIEW LINK]. Say whatever's true — the good and the "here's what I'd tell a friend."
Either way, I'm a text away whenever you need anything house-related.
[Your Name] · [Your Phone]
In person (the ask that starts it all)
At the closing table or key handoff
"I'm so glad this worked out for you. Can I ask a favor? If you were happy with how this went, a quick online review would help me more than you know. I'll text you the link tomorrow — no rush at all."
Then actually text the link tomorrow. The in-person ask plants the seed; the text is what gets the review written.
The timing rules
- Ask at the peak of goodwill — closing day, key handoff, or the first "we love it here" text. Strike while the feeling is fresh.
- One follow-up, max. If they don't respond in 3 days, send one gentle nudge. After that, let it go — a second nudge costs more goodwill than the review is worth.
- Make it stupid-easy. Direct link, not "find me on Google." Every extra tap loses people.
- Never script the review itself. "Say whatever's true" beats "mention my negotiation skills" every time. Authenticity is the whole asset.
- Respond to every review. A short, specific thank-you — never a copy-pasted one-liner. Future clients read your replies as closely as the reviews.