Companion site · Free resources

Muse for Real Estate Agents

Make life easier first — money is a byproduct.

All eleven resources below are free. No signup, no catch — download them, print them, put them to work today.

Free resources

The working tools from the book — download them, print them, put them to work today.

Prompts

Copy-Paste Prompt Pack

Every prompt chain from the book in one place: lead follow-up, listing voice clone, newsletter draft, open-house marketing, market-stats explainer, and landing-page copy.

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Worksheet

Listing Voice-Profile Worksheet

A fill-in worksheet for extracting your listing style — tone, rhythm, the details you lead with, phrases to keep and phrases to ban.

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Template

Newsletter Starter Kit

The issue template plus the 20-minute weekly checklist. Numbers in, newsletter out — the exact workflow from Chapter 3.

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Calendar

30-Day Faceless Content Calendar

Thirty days of social post ideas that never require your face on camera. Listing photos, graphics, and text do the heavy lifting.

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Scripts

Review Request Scripts

The exact wording for asking for reviews by text, email, and in person — plus the timing rules that make people actually say yes.

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Checklist

7-Point Listing Price Check

A seller-facing checklist: the seven pricing signals to review before listing a home. Hand it to sellers, or run it yourself at every listing appointment.

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More resources

The deeper cuts — ready-to-send sequences and done-for-you templates. Also free.

Sequence

5-Touch Follow-Up Sequence

The full day 1, 3, 7, 14, 30 follow-up sequence — ready-to-send texts and emails with personalization placeholders.

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Kit

Open House Marketing Kit

Flyer copy block, three social posts, and the post-open-house follow-up sequence. One open house, fully marketed.

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Template

Monthly Market One-Pager

A fill-in monthly market update template with the plain-English explainer framework from Chapter 8.

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Template

Landing Page Template

The one-page structure — headline, subhead, bullets, CTA, social proof — plus a worked example for the price-check checklist.

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Examples

Listing Description Makeovers

Three before-and-after listing makeovers showing the voice-profile method in action. Illustrative examples you can learn from.

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Inside the book

Muse for Real Estate Agents is the upcoming book these resources come from. One real workflow per chapter — no guru fluff.

  1. IntroThe Saturday Test
  2. Ch 1The Inbox That Runs Itself
  3. Ch 2Listings That Sound Like You, Not a Robot
  4. Ch 3Your Newsletter in 20 Minutes
  5. Ch 4Social Media Without the Selfie
  6. Ch 5The Lead Magnet That Works While You Sleep
  7. Ch 6Open Houses That Market Themselves
  8. Ch 7Reviews on Autopilot
  9. Ch 8Market Stats in Plain English
  10. Ch 9The Saturday You Get Back